This site was designed to capture the notion that Lexus is more than a luxury brand. It’s a high performance brand. When creating this experience, we looked for approaches to engage the user in ways that were highly interactive, but also meaningful and representative of an emotionally appealing side of the brand.
From the moment you land on the site, you are invited to synch your device and explore different performance elements of Lexus vehicles. Interactions include using your device to visually navigate and learn more about the vehicles, controlling the gas pedal to hear the engine sounds, and aerodynamics testing simulation.