Cadillac stands alone as the most iconic automotive brand. So, I was excited when I was offered the opportunity to lead, rebrand, and govern the evolution of Cadillac’s Brand Visual Identity. I created a dynamic design system that informs their new appearance, attitude, and expressions. Not just the aesthetics, but a synthesis of big ideas. I led my team at Leo Burnett, partnered with our Cadillac clients, as well as Mother Design to establish a bold new voice. Born from Cadillac’s rich history, this newfound maverick mentality set the tone for the future of the prestigious brand. Our new Brand Guideline message fostered big dreams and bold ambitions. Showing up with clarity and confidence in an ever-shifting media landscape. Empowering consistent, yet nuanced expressions for diverse global markets. Pioneering a new vision of luxury, for the next generation of drivers. Stepping into the future while harnessing the magic of the Cadillac legacy.
