TRACK HONED // IS Spot
A lot went into developing the 2014 Lexus IS, from design to performance. My ACD (Copywriter) and I wanted to create a piece that conveyed the number of hours that was devoted to track-testing the vehicle. I storyboarded, established the overall look and feel as well as directed the shoot and post production for the video. We also created a :30 commercial that delivered the same message, but we didn't want to repeat ourselves, so we allowed the experts to do it for us.