EXPRESSION // RX TEASER
While all expressions of luxury make a statement, only some are made at full volume. Introducing the all-new Lexus RX. Worked closely with the editor and client to come up with some quick, mysterious teasers for the 2016 Lexus RX. These lived on the future concept vehicle lexus.com site until the vehicle was revealed. There were also shorter versions of the edits that played on social media.