ART   /   DESIGN   /   CREATIVE DIRECTOR   /   858.349.6856   /   LU.QUOC@GMAIL.COM


An idealist misfit, who is creative by nature and hungry for crafting out new ideas. With 14+ years of experience in marketing, branding, advertising, and design, bringing a proven skillset of creative concepting, strategy, and visual communication.


EXPERTISE
CREATIVE SOLUTIONS
Extensive experience creating content. Digitally savvy, designing responsive websites, and mobile applications. A strategic thinker for social and online campaigns, as well as traditional executions such as broadcast, print, OOH and direct mail. 

MANAGEMENT
Lead teams of diverse personalities within multiple disciplines to meet deadlines. Challenged and inspired individuals to seek innovation and deliver perfection.

TECHNICAL 
Hands-on design skills with working knowledge of code, animation and video production with a curiosity about emerging technologies. 


WORK EXPERIENCE
SENIOR CREATIVE
Apple   //   Sunnyvale, CA   //   Oct 2018 - Present 
Designing and art directing strategic solutions on the Marcom team, emphasizing on Apple’s core values. These includes Privacy, Environment, Education, Inclusion & Diversity, Supplier Responsibility, Accessibility, and more. Collaborating with a variety of cross-functional teams consisted of production, product marketing, content, dev and agency/vendor partners to create impactful creative on apple.com.

ASSOCIATE CREATIVE DIRECTOR 
Designory   //   Long Beach, CA   //   Jan 2017 - Jul 2018 
Designed and creative directed video, print, interactive and experiential deliverables for Intel. Inspired and managed a team of visual designers, art directors, writers, video editors, motion graphic artists, photographers, directors, developers and other talents through traditional and digital work. With a brand like Intel, it is expected to not only deliver dope design, but also strategic and smart solutions in order to help generate more business and growth for the account. 

GLOBAL ASSOCIATE CREATIVE DIRECTOR 
EG+   //   Los Angeles, CA   //   Jan 2017 - Jun 2018 
Assisted in new business pitches for different markets. Creative directed, oversaw and consulted on other eg+ geos.

SENIOR ART DIRECTOR 
Team One   //   Los Angeles, CA   //   May 2012 - Jan 2017 
Worked on 360 campaigns, engaging interactive experiences, and produced original content on a variety of clients such as Lexus, Indian Motorcycle, 2K Games and WB Interactive Entertainment. Directed video and photo shoots for launch products. Oversaw and guided junior-mid level creatives on their conceptualization and execution, as well as worked with the executive creative director, group creative director and design director to make sure projects were properly implemented.

Lead Interactive Designer
SK+G   //   Las Vegas, NV   //   Nov 2010 - May 2012
Created and led conceptual executions on the digital design team. Art directed and designed websites, banner ads, DMs, mobile apps for MGM Resorts, Pinnacle Entertainment, The Grand Del Mar, and other gaming and luxury hospitality brands. Collaborated with other creatives, developers, and strategists to produce effective, visually compelling solutions while ensuring brand standards were being met.

ART DIRECTOR   /   DESIGNER 
BOYD Communications   //   Los Angeles, CA   //   Aug 2005 - Nov 2010
Art directed and designed projects for print, broadcast, and interactive campaigns on Anthem BlueCross BlueShield, Health Net, Geffen Playhouse, and other technology and biotech companies. Collaborated with photographers, developers, printers and other vendors to see projects through from start to finish. Designed brochures, collateral, logos, packaging and event signage. Retouched, rendered and illustrated imagery. Managed and maintained consistency for multiple campaigns and marketing material.


PASSION PROJECT
DUSTIN’S WORDS
A device that helps people who can’t speak (nonverbal autism) communicate a simple message to their caregiver with the push of a button. Allowing both the user and the caregiver a bit more independence and a lot more clarity.


EDUCATION
Cal Poly Pomona   /   California State Polytechnic University
Bachelor of Arts   //   2005
Major: Graphic Design
Minor: Marketing Management


AWARDS
Webby
Graphis
The FWA
Lurzer International Archive
Digital Hollywood
Digiday
The Digital Media Awards
Graphic Design USA
Saatchi & Saatchi Scholarship


SKILLS
Adobe Creative Cloud 
Advertising 
Art Direction 
Branding 
Broadcasting 
Concept Development 
Creative Direction 
Creative Strategy 
Design 
Digital Marketing
Information Architecture 
Integrated Marketing 
Print Production 
Relationship Building 
Social Media 
Typography 
User Experience


HOBBIES + INTERESTS
Art + Design
Movies
Music

Motorcycles
Automotive
Batman
Traveling
Video Games
Fitness
Single Malts 
Technology
Food
People
Photography
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