CREATIVE DIRECTOR / Design DIRECTOR / 858.349.6856 / LU.QUOC@GMAIL.COM
DRIVEN BY CREATIVITY AND FUELED BY INNOVATION, I BRING OVER 18 YEARS OF EXPERIENCE IN BRANDING, MARKETING, ADVERTISING, AND DESIGN. i have a solid history OF CRAFTING COMPELLING stories AND formulating STRATEGIC SOLUTIONS. I'M DEDICATED TO BRINGING FRESH IDEAS TO LIFE.
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EXPERTISE
CREATIVE SOLUTIONS
As a seasoned creative leader, I excel in conceptualizing and implementing innovative solutions that drive impactful results. With a deep understanding of design principles and a keen eye for detail, I specialize in creating compelling visual narratives across various mediums, including advertising campaigns, interactive experiences, social media, video, photography, animation, and product launches. My strategic approach to problem-solving ensures that each project not only meets but exceeds expectations, resonating with audiences and driving desired outcomes.
Leadership
With a proven track record of successfully leading and inspiring high-performing teams, I possess exceptional leadership skills that empower individuals to reach their full potential. I foster a collaborative and inclusive environment where creativity flourishes, encouraging team members to push boundaries and explore new ideas. By setting clear goals, providing constructive feedback, and leading by example, I cultivate a culture of excellence and innovation that drives success.
Collaboration
I thrive on building strong relationships and fostering open communication with cross-functional teams, clients, and stakeholders. By actively listening, understanding their needs and challenges, and aligning objectives, I ensure that projects are executed seamlessly and deliver maximum impact. My ability to navigate complex dynamics and facilitate collaboration across diverse disciplines enables me to drive synergy in even the most challenging environments.
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WORK EXPERIENCE
Senior Vice President, Group Creative Director
Leo Burnett // Remote // Jan 2022 – Present
Cadillac
Marcom CREATIVE
Apple // Sunnyvale, CA // Oct 2018 - Jan 2022
Apple.com
ASSOCIATE CREATIVE DIRECTOR
Designory // Long Beach, CA // Jan 2017 - Jul 2018
Intel, Global New Business
SENIOR ART DIRECTOR
Team One // Los Angeles, CA // May 2012 - Jan 2017
Lexus, Indian Motorcycle, 2K Games, Warner Bros. Entertainment
Lead Interactive Designer
SK+G // Las Vegas, NV // Nov 2010 - May 2012
MGM Resorts, Aria, Vdara, Baha Mar, CityCenter, Pinnacle Entertainment, The Grand Del Mar
ART DIRECTOR / DESIGNER
BOYD Communications // Los Angeles, CA // Aug 2005 - Nov 2010
Anthem BCBS, Health Net, Geffen Playhouse, CryoLife, Savant Systems
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PASSION PROJECT
DUSTIN’S WORDS
A device that helps people who can’t speak (nonverbal autism) communicate a simple message to their caregiver with the push of a button. Allowing both the user and the caregiver a bit more independence and a lot more clarity.
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MENTORSHIP
ThinkLA // 2008 - 2010
M.A.T. Program - Multicultural Advertising Training // 2005 - 2010
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EDUCATION
Cal Poly Pomona / California State Polytechnic University
Bachelor of Arts // 2005
Major: Graphic Design
Minor: Marketing Management
Major: Graphic Design
Minor: Marketing Management
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Capabilities
Design
Brand + Identity, Visual, Graphic, Motion, Interface, Print, Package, Typography, Infographics, Event + Experiential, Interaction, Responsive, UX, Mobile App, Digital
DIRECTION
Art, Creative, Design, Photography, Video, Styling, Illustration, Animation, Content
CONCEPTION
Brainstorm, Mood Board, Mind Map, Film, Sketch, Story Board, Strategy, Brand Position, Activation, Prototype, Creative Brief Development
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Recognition
D-Show, Webby, Graphis, The FWA, Lurzer International Archive, Digital Hollywood, Digiday, The Digital Media Award, Graphic Design USA, Saatchi & Saatchi Scholarship
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HOBBIES + INTERESTS
Art, Design, Films, Music Festivals + Concerts, Karaoke, Whiskies, Foody, Motorcycles, Automotive, Technology, AI, Traveling, Video Games, Photography, Fitness, Batman
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Discover the testimonials from those I've had the honor to collaborate with.
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