MAN + MACHINE // LC + LS SUPER BOWL DIGITAL
“Man and Machine” was Lexus’ Super Bowl LI commercial that debuted during the second quarter. The spot featured Lil Buck defying gravity through expressive choreography, paired with Sia’s latest single, “Move Your Body.” I was responsible for designing the digital portion of the campaign, consisting of a homepage takeover and a vehicle landing page. Using amazing captures from the broadcast shoot, I was able to mirror the experience of the Super Bowl spot and created this product launch, web experience. Move your body and scroll down to the Behind The Scenes video and explore the all-new Lexus LC 500 and LS 500.