LEXUS // THE IMMERSIVE SONIC CHALLENGE

Advertising comes in all forms. In this case, that form was sound. In an effort to help launch the 2018 Lexus LC, we created an immersive experience, where the audience listened to the sound of an LC through its very own Mark Levinson audio system. The kicker being, participants had to guess which auto maker they were hearing and were shocked to find out they were hearing a Lexus.  My role for this project was to explore and design the art for the experience. I wanted to integrate what I could about the vehicle, without giving anything away. So, I took screenshots of the actual soundwave and combined it with the contours of the LC to develop the design for The Immersive Sonic Challenge.