Intel // Infinite Power of 8

When we are pushed to our limits, it’s in human nature to go farther. Technology is developed the same way, starting with the seemingly impossible and taking it further than anyone can imagine. The new 8th Gen Intel core processors start to question the idea of limitations altogether. Along with my Copywriter, I concepted and created key visuals for the Intel 8th gen H-Series Global Launch that took place in Beijing. Focused on the infinite possibilities this chip provides, powering mobility, re-imagining computing, gaming, bringing technology back into the seemingly impossible. I looked at the ∞/Infinity symbol and saw the power of 8. Infinite: Play. Performance. Creativity. Mobility. Possibilities. Power. The Power of 8.