![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/c30e1b27-f079-4be7-90b6-b66c131fc4ca_rw_3840.jpg?h=c9080c0595f8ed46bd6fc4a949b3739e)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/2c5ba60a-7947-448a-9321-8e4358d7bb4c_rw_3840.jpg?h=c5ed431fff7e674dc2620e6cfd23222c)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/49b31aff-e50f-408d-9ec8-01de7045b19a_rw_3840.jpg?h=122846d904233b22c8306169f1af8f8c)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/f0119afc-5794-42ac-a5df-338fd56eb585_rw_3840.jpg?h=20d88fb0978dfef79a00a6b9c56a0cc9)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/3fc1332b-b82a-44bb-832c-deb3cccec541_rw_3840.jpg?h=190f74b9f75038c74a29347c5f08827b)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/e7aa3888-9e18-4a0b-bc60-b77644916759_rw_3840.jpg?h=28be6d9e2c45ffd12d0413ea19427403)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/b1096d3d-6c6e-42bf-b203-8047257c91b1_rw_3840.jpg?h=dd633786f076de03706962eded7b83ca)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/cc37b59f-6f25-4130-89e7-15e49b205225_rw_1920.jpg?h=5c4060b98bb758e68e3664ca68a17557)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/72d7f5f0-9573-4527-885a-c4843e0249b8_rw_3840.jpg?h=a5dbbb58a5844a6c85ee17d14d6aa633)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/0832a72f-030e-4910-927e-4a396244d0f8_rw_1920.jpg?h=e89e4767c68e91994f1e7c479fdfaa63)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/a9163756-a4b5-444c-8825-c61fc3d285c6_rw_1920.jpg?h=2598c3163a1426cb9bdfb32e7864febd)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/d709d4f5-7870-4d7b-b3fc-6206e1f53355_rw_1920.jpg?h=37c09f46c6b33b3c97b7be0f5c99984f)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/2410168d-97e9-4f3d-bc17-a0b4182a6406_rw_1920.jpg?h=bff3512fa53afebe6e74c79e7a7ffcc9)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/dd98913a-8143-4681-a85a-92e3ee5a12ac_rw_3840.jpg?h=98343b916179a0a676dcf58590d7a937)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/ea1275d7-d966-4c1f-98ea-e72d801c04e2_rw_3840.jpg?h=aae200e850a464a3dc18161a4c382fcc)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/ac97931d-0d86-4e96-ae75-667fc824b2c7_rw_3840.jpg?h=ba4f589e9229cd403c3f11043da8895f)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/e8840b70-1ad1-43d9-9ac2-6bed684fb80c_rw_1920.jpg?h=ca250ec5a795153ed8cd87d781763eef)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/429dcd3b-15dd-4ba7-8c23-793352a6501c_rw_3840.jpg?h=bacd23238c7acc66205e60e532c8d6aa)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/787c7127-cfc6-4daa-a149-e856257a53ae_rw_1920.jpg?h=fea1a587f8ef44da9566a7a37cee2913)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/1adf321c-dbbe-4744-a286-5fd3e2bcac61_rw_3840.jpg?h=d65e4ed24a7f4ad220c8126ebc4c3982)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/dabdd113-8e5b-4b05-bfd9-4c1eaf5c6bd4_rw_3840.jpg?h=21737828c0e66738c6e9d7dc0cb1aa67)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/7fc5271f-9ff5-462b-a284-d3684b730b7d_rw_1920.jpg?h=15e4e04be07b990dd87b56eda0531665)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/9cd70da8-0844-4e97-a053-a133b6279896_rw_1920.jpg?h=0a2b3ea51365196639047a4566eed908)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/2355aa07-ae5e-49d5-a6e1-ecbe0afda6a8_rw_1920.jpg?h=f0b45ba7977c2fdbefdd996caee63272)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/1de603ab-010d-4c7b-aa77-76206aeb2feb_rw_3840.jpg?h=9f0d77420fbe50f80f91348adef939e3)
![](https://cdn.myportfolio.com/612440f3c996d82096cf1abd7ccadc88/fb71879e-dba1-455f-82ce-81f49c976a41_rw_3840.jpg?h=a670b7746b95c823151c36847c5b82aa)
Creative Credits
Executive Creative Director / Craig Crawford
Group Creative Director / Quoc Lu
Creative Director, Art / Steve Kerry
Creative Director, Copy / Harry Kniznik
Associate Design Director / Catherine Lin
Sr Designer / Emily Johnston
—
The CELESTIQ is the first ultra-luxury Cadillac, fully bespoke and a work of art as unique as you. To launch it, we created a work of art bespoke to its creator. Using our groundbreaking AI-driven installation called Art of You. This phenomenal experience was the cornerstone of a fully-integrated campaign across film, event design, a keynote livestream, an online version of the experience, a social campaign, and an in-person reveal for 250 VIP guests at Milk Studios in Los Angeles. The result was the most watched reveal in the history of Cadillac: 6.7 Million in Earned Reach 4 Million Social Impressions Globally 98-100% Positive Sentiment 500+ Global News Stories in less than 24 Hours