Creative Credits
Executive Creative Director / Craig Crawford
Group Creative Director / Quoc Lu
Creative Director, Art / Steve Kerry
Creative Director, Copy / Harry Kniznik
Associate Design Director / Catherine Lin
Sr Designer / Emily Johnston
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Art of You
The CELESTIQ is the first ultra-luxury Cadillac, fully bespoke and a work of art as unique as you. To launch it, we created a work of art bespoke to its creator. Using our groundbreaking AI-driven installation called Art of You. This phenomenal experience was the cornerstone of a fully-integrated campaign across film, event design, a keynote livestream, an online version of the experience, a social campaign, and an in-person reveal for 250 VIP guests at Milk Studios in Los Angeles. The result was the most watched reveal in the history of Cadillac: 6.7 Million in Earned Reach 4 Million Social Impressions Globally 98-100% Positive Sentiment 500+ Global News Stories in less than 24 Hours
