Creative Credits
Executive Creative Director / Craig Crawford
Group Creative Director / Quoc Lu
Creative Director, Art / Steve Kerry
Creative Director, Copy / Harry Kniznik
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Colors of Emotion
Step into a Cadillac and you feel something. Step out of a Cadillac and that feeling stays with you. Instead of doing a commercial for a car, we did a commercial for a feeling. And we expressed these emotions as colors. Because we didn’t just want to tell you about a feeling, we wanted you to feel it yourself. And for the soundtrack we partnered with LABRINTH, the breakout music star behind the soundtrack of Euphoria and helped him launch the first track off his newest album. He is also the absolute embodiment of the kind of inspiring, confident, contagiously-cool, persona that perfectly describes the character of the Cadillac brand.
